Privacy policy

Last Updated: October 4, 2026

At The Bellaura, we respect your privacy and are committed to protecting the personal information you provide when you visit our website, browse our products, place an order, create an account, contact us, or otherwise interact with our services.

This Privacy Policy explains what information we collect, how we use it, how we may share it, and the choices and rights available to you.

The Bellaura operates this website and online store, including its products, content, features, and services (collectively, the "Services"). Our store is powered by Shopify, which provides the ecommerce platform that enables us to offer our products and process orders.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

Depending on how you interact with our Services, we may collect the following categories of personal information.

Information You Provide Directly

When you place an order, create an account, contact us, or otherwise interact with our store, we may collect:

  • Full name

  • Billing address

  • Shipping address

  • Email address

  • Phone number

  • Account information, if you create an account

  • Information you provide when contacting customer support

  • Order and transaction information

  • Product preferences and other information you voluntarily provide

Payment Information

When you make a purchase, payment information may be collected and processed by our payment providers and Shopify.

This may include payment card details, billing information, transaction details, payment method, and payment confirmation.

The Bellaura does not intentionally store complete payment card numbers on its own systems. Payment information is processed through third-party payment processors and Shopify in accordance with their respective privacy and security practices.

Information Collected Automatically

When you visit or interact with our website, certain information may be collected automatically, including:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • General location information derived from your IP address

  • Pages and products viewed

  • Referring website or source

  • Website interaction information

  • Date and time of visits

  • Cart and browsing activity

  • Other technical and usage information

We may collect this information through cookies, pixels, web beacons, analytics technologies, and similar tools.

2. How We Collect Information

We may collect personal information from:

  • You directly, when you place an order, create an account, contact us, subscribe to communications, or otherwise provide information.

  • Automatically, when you browse or interact with our website.

  • Shopify and service providers, when they provide ecommerce, payment, analytics, security, shipping, or other services to us.

  • Advertising and marketing partners, where permitted by applicable law.

  • Other third parties, when necessary to provide our Services or when you authorize us to receive information.

3. How We Use Your Information

We may use personal information for the following purposes:

Processing and Fulfilling Orders

We use your information to:

  • Process and confirm purchases

  • Process payments

  • Fulfill and ship orders

  • Provide order confirmations and shipping updates

  • Process returns, refunds, and exchanges

  • Provide customer support

  • Maintain order and transaction records

Providing and Improving Our Services

We may use information to:

  • Operate and maintain our website

  • Improve our products, website, and shopping experience

  • Remember preferences and shopping activity

  • Understand how customers use our Services

  • Troubleshoot technical problems

  • Develop and improve our sewing tools and supplies offerings

Communications

We may use your information to communicate with you about:

  • Your orders

  • Your account

  • Customer service requests

  • Returns and refunds

  • Important service updates

  • Other transactional or administrative matters

Where permitted by law and with any required consent, we may also send promotional communications.

Marketing and Advertising

Where permitted by applicable law, we may use information to provide marketing and advertising, including showing advertisements for our products on our website or other websites.

Depending on your location and applicable law, you may have the right to opt out of certain targeted advertising or sharing of information for advertising purposes.

Security and Fraud Prevention

We may use personal information to:

  • Protect our website and customers

  • Detect and prevent fraudulent transactions

  • Investigate suspicious or unauthorized activity

  • Protect against security threats

  • Enforce our terms and policies

  • Maintain the security and integrity of our Services

Legal and Compliance Purposes

We may use personal information when reasonably necessary to:

  • Comply with applicable laws and regulations

  • Respond to lawful requests from government authorities

  • Respond to subpoenas, court orders, or other legal processes

  • Establish, exercise, or defend legal claims

  • Protect our rights, property, customers, or others

4. How We Share Personal Information

We may share personal information when necessary to operate our business and provide the Services.

Shopify and Service Providers

We may share information with Shopify and service providers that assist us with:

  • Ecommerce operations

  • Payment processing

  • Website hosting and technology

  • Order fulfillment

  • Shipping and delivery

  • Customer support

  • Analytics

  • Fraud prevention

  • Security

  • Cloud storage

  • Marketing and advertising

These providers generally receive only the information reasonably necessary to perform their services.

Shipping Providers

We may provide your name, shipping address, phone number, email address, and order information to shipping or fulfillment providers when necessary to deliver your purchase.

Payment Providers

Payment information may be shared with payment processors and financial institutions to authorize and process transactions, prevent fraud, and comply with applicable requirements.

Advertising and Marketing Partners

Where permitted by applicable law, we may work with advertising and marketing partners that help us understand customer activity, measure advertising performance, or display relevant advertising.

These companies may use cookies, pixels, or similar technologies subject to their own privacy policies and applicable laws.

Legal Requirements

We may disclose information if required or permitted by law, including when necessary to comply with legal processes, government requests, or to protect our rights, customers, or the public.

Business Transfers

If The Bellaura is involved in a merger, acquisition, financing, sale of assets, reorganization, bankruptcy, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

5. Shopify

Our online store is hosted on Shopify.

Shopify provides the ecommerce infrastructure used to operate our store, process transactions, and provide various features and services.

Information you provide through our Services may be processed by Shopify and its service providers in accordance with Shopify's applicable privacy practices.

For more information about Shopify's privacy practices, please review Shopify's privacy policy at:

https://www.shopify.com/legal/privacy

You may also review Shopify's consumer privacy information and available privacy choices through Shopify's official privacy resources.

6. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website and improve your shopping experience.

Cookies may be used to:

  • Keep products in your shopping cart

  • Remember preferences

  • Maintain secure sessions

  • Understand website traffic

  • Analyze website performance

  • Improve our Services

  • Measure advertising performance

  • Provide relevant advertising where permitted

You can control or disable certain cookies through your browser settings. Some website functionality may not work properly if certain cookies are disabled.

Where required by applicable law, we may provide additional cookie choices or consent mechanisms.

7. Third-Party Websites and Services

Our website may contain links to websites, applications, or services operated by third parties.

If you follow a third-party link, that website will operate under its own privacy policy and terms. We are not responsible for the privacy, security, content, or practices of third-party websites that we do not control.

We encourage you to review the privacy policies of third-party websites before providing them with personal information.

8. Children's Privacy

Our Services are intended for a general audience and are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13.

If you believe that a child has provided personal information to us, please contact us using the information below. If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information as required by applicable law.

We do not knowingly sell or share personal information of individuals under 16 years of age for targeted advertising purposes.

9. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, use, alteration, or disclosure.

However, no method of transmitting or storing information online is completely secure. Therefore, we cannot guarantee absolute security.

You should avoid sending sensitive information through unsecured communication channels.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Provide our Services

  • Complete transactions

  • Maintain business and transaction records

  • Provide customer support

  • Resolve disputes

  • Prevent fraud

  • Comply with legal, tax, accounting, and regulatory obligations

  • Enforce our agreements and policies

The specific retention period may vary depending on the type of information and the purpose for which it was collected.

11. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include:

Right to Know or Access

You may have the right to request information about the personal information we collect, use, or disclose about you.

Right to Delete

You may have the right to request deletion of personal information we maintain about you, subject to certain legal exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

In certain circumstances, you may have the right to receive your personal information in a portable format.

Right to Opt Out

Depending on your state and applicable law, you may have the right to opt out of certain forms of:

  • Targeted advertising

  • Sale of personal information

  • Sharing of personal information

  • Certain profiling activities

Right to Limit Certain Uses

Certain state privacy laws may provide additional rights regarding the use of sensitive personal information.

These rights are not absolute and may vary depending on your state of residence and applicable law.

12. Exercising Your Privacy Rights

If you would like to exercise a privacy right available to you, please contact us using the information below.

We may need to verify your identity before completing certain requests in order to protect your personal information.

We will process verified requests within the time required by applicable law.

If applicable law provides you with a right to appeal our decision regarding a privacy request, you may contact us using the same information below to request an appeal.

We will not unlawfully discriminate against you for exercising privacy rights available to you under applicable law.

13. Marketing Communications

If you subscribe to promotional communications from us, you may unsubscribe at any time by:

  • Clicking the unsubscribe link included in our marketing emails; or

  • Contacting us using the information below.

Even if you opt out of marketing communications, we may still send non-promotional communications that are necessary to complete or manage your orders or account, such as order confirmations, shipping notifications, security notices, or customer service communications.

14. U.S. State Privacy Rights

Certain U.S. states provide residents with additional privacy rights.

Depending on your state of residence and applicable law, you may have additional rights regarding access, deletion, correction, portability, opting out of targeted advertising, sale or sharing of personal information, and other uses of personal information.

The availability and scope of these rights depend on the applicable state law and whether the relevant legal requirements apply to The Bellaura.

If you believe you are entitled to a privacy right under the law of your state, please contact us at the address below.

15. Global Privacy Control

Some browsers and devices allow you to enable a Global Privacy Control ("GPC") signal.

Where required by applicable law, we will process recognized opt-out preference signals in accordance with the requirements applicable to us.

You can learn more about Global Privacy Control at:

https://globalprivacycontrol.org/

16. International Data Transfers

Although we target customers in the United States, The Bellaura is operated from Morocco and certain service providers we use may process information in countries other than the country in which you reside.

As a result, your personal information may be transferred to, stored in, or processed in countries that may have privacy laws different from those in your state or country.

Where required by applicable law, we take reasonable steps to use appropriate safeguards for international transfers of personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, technology, or applicable legal requirements.

When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we handle personal information.

18. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, you can contact us:

The Bellaura

Email: help@thebellaura.com
Phone: +1 (480) 773-5774
Address: Technopark, Rte de Nouaceur 16415, Casablanca 16415, Morocco

We will make reasonable efforts to respond to privacy inquiries in accordance with applicable law.